Last week in class we talked about what a commercial is and why we have them. Students then got a chance to watch a commercial and talk about the following:
– What is the commercial advertising? (What product or service are they trying to sell?)
– Who is the target audience?
– What slogan is used by the company?
– What is the message? (What is the commercial really saying about the product bring advertised)
– Do you think this is an effective commercial? Explain why or why not and give reasons to support your answer.
Click on this link to see one the commercial that we looked at : Sketchers Running Shoes Cheetah Commercial
Task
I am asking students to go home and with the help of their parents (or older sibling) find a commercial that is appropriate to share with the class. They will have to talk about what the message is, who the target audience is and if it is effective or not and what the ccommercial is actually advertising. Students will then be showing their commercial and present their findings to the class on Friday, January 23rd. Students will have to have the web address of their commercial as we will be watching it on the “big screen” in our class!
Students will be receiving this worksheet tomorrow: Media Literacy – Analyzing a Commercial – Students can complete this sheet at school or at home.
Here is an example of how we filled out the sheet for the Sketchers Running Shoes Cheetah Commercial: Media Literacy – Analyzing a Commercial EXAMPLE . Students have a copy of this sheet that they filled out in their Language Arts (yellow) duotang at school.
Please let me know if you have any questions!
THANKS for your support!
Ms. Argue 🙂
What commercial will you chose???
